And the one million dollar question seems to be “how much does YouTube pay?”
With so many YouTubers that are incredibly popular and so many trying to get to the gold spot, we wonder how much does YouTube pay.
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According to YouTube, YouTubers get paid based on two different criteria:
- the number of ad views
- the number of ad clicks
While this seems to be fairly simple and obvious, the reality is that it is a bit complicated to determine how much does YouTube pay. After all, it’s not just the views that matter.
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It’s More Complicated Than Just Views
While most people believe that if the average income per 1,000 views is $1, for example, then if you have 50,000 views you will get $50. However, the calculations aren’t that simple. Let’s find out why:
#1: Advertiser Costs:
When an advertiser decides to spend money on an ad on YouTube, he just can’t say that he will money a specific amount for 1,000 views. There are a wide range of factors that also influence this metric including how much a YouTuber gets.
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#2: Clicks Also Play A Role:
When an advertiser spends money on an ad, he isn’t only expecting to have the ad clicked on. He also needs to consider the people who saw the ad but didn’t click through it.
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#3: Ad Skipping:
Whenever you skip an ad when you are watching a YouTube video, you are also making the YouTuber earnings lower. The reality is that advertisers don’t pay for sipped ads. So, therefore, the YouTuber isn’t paid for viewers who skipped the ads either.
#4: The Quality Of The Ads:
When you watch videos on YouTube regularly, you are used to seeing a lot of ads. While some tend to catch your attention, there are others that simply don’t. When you have a really creative ad, it is more likely that people view it and that more people click on it, increasing the amount paid to YouTubers.
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#5: The Competition In The Market:
When the advertiser ie trying to put an ad in front of a specific audience and that market has a lot of competitiveness, it is normal that he needs to bid higher. So, when this happens, the YouTuber will also earn more.
#6: Keywords Impact Ad Placements:
The truth is that the keywords that YouTubers use also have an influence on their earnings. The same video with different tags can get different advertisers and different payouts as well.
#7: Video Length:
Another aspect that also influences how much YouTube pays is video length. After all, the longer the video the more ads can be served, therefore more earnings YouTubers can make.
Take a look at this YouTube Earnings Estimator.
#8: Adblockers:
The truth is that not everyone likes to be interrupted when they are watching a video. And worst than being interrupted is when it happens just to display a bad ad. So, it’s not a big surprise that a lot of people is already using adblockers on their computers. So, as you can imagine, this tends to decrease YouTubers gains.